Overview of MODERN COMPETITIVE STRATEGY Book

The text provides a concise synthesis of the theory and empirics of the strategy field. It uses a "Value Minus Cost" framework that measures competitive advantage. The approach is eclectic, reflecting the diversity of the discipline: the author draws on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance & marketing. Many short cases, company examples, and practical tools are used to illustrate the concepts. It can be used for either a full semester course or a single module in MBA programs and executive education courses.

• Book Type :

Business & Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

370 pages

• ISBN - 10 :

0070668205

• MODERN COMPETITIVE STRATEGY Published On :

5 Sep 2007

• Resource:

Textbooks, Business & Finance Books for Students, Teachers, Graudates, Professionals and all others

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