Modern Marketing Research: Concepts, Methods and Cases by FEINGBERG Book-9788131519448
  • Modern Marketing Research: Concepts, Methods and Cases by FEINGBERG Book-9788131519448

Modern Marketing Research: Concepts, Methods and Cases

₹699.00
Book Title: Modern Marketing Research: Concepts, Methods and Cases
Author: FEINGBERG
ISBN-13: 9788131519448
Publication: Cengage
Quantity
Out of stock

  • COD Available. Delivery Time 4 - 7 Working Days in India. COD Available. Delivery Time 4 - 7 Working Days in India.
  • For General Enquiries WhatsApp 7200833323 (Chat Support) For General Enquiries WhatsApp 7200833323 (Chat Support)
  • Trusted by over 100K+ customers Trusted by over 100K+ customers

Overview of Modern Marketing Research: Concepts, Methods and Cases Book

Illustrative and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS and CASES, 2E, is a comprehensive introduction to the practice of marketing research. The text treats marketing research design as an integrated process, walking students through each step, from identifying data sources to analyzing findings with various statistical methods. Making sense of complex marketing data for students, MODERN MARKETING RESEARCH: CONCEPTS, METHODS and CASES, 2E, explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give them an in-depth perspective of marketing research and its applications in the real world.

  • Book Type :

  • Business&Economics

  • Book Binding :

  • Paperback

  • Language :

  • English

  • Number of Pages :

  • ISBN - 10 :

  • 8131519449

  • Modern Marketing Research: Concepts, Methods and Cases Published On :

  • 1 Mar 2013

  • Resource:

  • Students and Professionals:Business&Economics

    Disclaimer:

    • Modern Marketing Research: Concepts, Methods and Cases Book is not for reading online or for free download in PDF or eBook format.
    • Table of Contents,Index,Syllabus,summary and image of Modern Marketing Research: Concepts, Methods and Cases book may be of a different edition or of the same title.
    • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
Cengage
BKOCIAJ_9788131519448
New product

Reviews

Write your review

Modern Marketing Research: Concepts, Methods and Cases

Book Title: Modern Marketing Research: Concepts, Methods and Cases
Author: FEINGBERG
ISBN-13: 9788131519448
Publication: Cengage

Write your review