New Venture Creation by Kathleen R. Allen Book-9788131521021
  • New Venture Creation by Kathleen R. Allen Book-9788131521021

New Venture Creation

₹599.00
Book Title: New Venture Creation
Author: Kathleen R. Allen
ISBN-13: 9788131521021
Publication: Cengage
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Overview of New Venture Creation Book

NEW VENTURE CREATION, 6E, provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The sixth edition represents the most current thoughts, ideas and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activitythe testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.

  • Book Type :

  • Business,Strategy&Management

  • Book Binding :

  • Paperback

  • Language :

  • English

  • Number of Pages :

  • 604 pages

  • ISBN - 10 :

  • 8131521028

  • New Venture Creation Published On :

  • 2013

  • Resource:

  • Students and Professionals:Business&Economics, Business,Strategy&Management

    Disclaimer:

    • New Venture Creation Book is not for reading online or for free download in PDF or eBook format.
    • Table of Contents,Index,Syllabus,summary and image of New Venture Creation book may be of a different edition or of the same title.
    • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
Cengage
BKDPSBU_9788131521021
2017-11-12
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New Venture Creation

Book Title: New Venture Creation
Author: Kathleen R. Allen
ISBN-13: 9788131521021
Publication: Cengage

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