Principles of Marketing 15/e (4 Colors) by Kotler Book-9789332558472
  • Principles of Marketing 15/e (4 Colors) by Kotler Book-9789332558472

Principles of Marketing 15/e (4 Colors)

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Book Title: Principles of Marketing 15/e (4 Colors)
Author: Kotler
ISBN-13: 9789332558472
Publication: Pearson Education India
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Overview of Principles of Marketing 15/e (4 Colors) Book

In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for market ers to develop meaningful connections with their customers. Principles of Marketing, 15/e, helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities.

  • Book Type :

Business & Economics

Book Binding :

Paperback

Language :

English

Number of Pages :

756 pages

ISBN - 10 :

9332558477

Principles of Marketing 15/e (4 Colors) Published On :

2015

Resource:

Business & Economics for Students and Professionals

Disclaimer:

  • Principles of Marketing 15/e (4 Colors) Book is not for reading online or for free download in PDF or eBook format.
  • Table of Contents,Index,Syllabus,summary and image of Principles of Marketing 15/e (4 Colors) book may be of a different edition or of the same title.
  • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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2017-10-08
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Principles of Marketing 15/e (4 Colors)

Book Title: Principles of Marketing 15/e (4 Colors)
Author: Kotler
ISBN-13: 9789332558472
Publication: Pearson Education India

Write your review