Principles of Marketing
₹450.00
Book Title: | Principles of Marketing |
Author: | David L. Kurtz |
ISBN-13: | 9788131502938 |
Publication: | Cengage Learning |
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Overview of Principles of Marketing Book
Principles of Marketing by Boone and Kurtz has proven to be the premier principles ofmarketing text and package since the firstedition. With each edition, this best sellingauthor team builds and improves upon pastinnovations, creating the most technologicallyadvanced, student friendly, instructorsupported text available. The twelfth editioncontinues to provide the most current and upto-date content by including the most currentcoverage of topics such as one-to-onemarketing, strategic planning, guerillamarketing, customer relationship management,and much more.
Book Type :
Business, Strategy & Management
Book Binding :
Paperback
Language :
English
Number of Pages :
NA
ISBN - 10 :
8131502937
Principles of Marketing Published On :
2007
Resource:
Business & Economics, Business, Strategy & Management for Students and Professionals
Disclaimer:
- Principles of Marketing Book is not for reading online or for free download in PDF or eBook format.
- Table of Contents,Index,Syllabus,summary and image of Principles of Marketing book may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.