Overview of Real-Time Marketing and PR Book

Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. I Revolution Time. Grow Your Business Now. Speed versus Sloth: Dispatches from the Front. Laying Down Some Real-Time Law. Real-Time Attitude. Too Big to Succeed? Engage the Media at Their Convenience. Crisis Communications and the Media. What Are People Saying about You This Instant? Tap the Crowd for Quick Action. II Connect with Your Market. Real-Time Customer Connection. Going Mobile, Real Time Is All the Time. They Want It Immediately. III Grow Your Business Now. Let Them Communicate . . . Now. Make the Sale. Business at the Speed of Now.

• Book Type :

Real

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

256 pages

• ISBN - 10 :

8126533633

• Real-Time Marketing and PR Published On :

28 Dec 2011

• Resource:

Business & Economics, Real Books for Students, Teachers, Graudates, Professionals and all others

Disclaimer:

• Real-Time Marketing and PR Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Real-Time Marketing and PR book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.