Overview of Rural Marketing: Text and Cases, 2e Book

The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that influence marketing in rural areas by highlighting numerous examples from India. A clear and compelling writing style, cutting-edge learning tools and completely revised chapters make Rural Marketing an indispensable guide for students and professionals striving to make a career in rural marketing.

• Book Type :

Business & Economics

Book Binding :

Paperback

Language :

English

Number of Pages :

608 pages

ISBN - 10 :

8131732630

Rural Marketing: Text and Cases, 2e Published On :

2010

Resource:

Business & Economics for Students and Professionals

Disclaimer:

• Rural Marketing: Text and Cases, 2e Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Rural Marketing: Text and Cases, 2e book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.