Services Marketing: Integrating Customer Focus accross the Firm
Book Title: | Services Marketing: Integrating Customer Focus accross the Firm |
Author: | Valarie Zeithaml |
ISBN-13: | 9780070700994 |
Publication: | McGraw Hill Education |
Edition: | 5 edition (25 November 2010) |
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Overview of Services Marketing: Integrating Customer Focus accross the Firm Book
In its fifth edition, Services Marketing is more comprehensive and varied providing a detailed analysis of the issues arising from the fields of Marketing and related service providing. Based on the famous GAPS Model of Service Quality, this book, as in the previous editions, makes the process of understanding Services Marketing easier by delving in the practices and strategies adopted by the most efficient firms across the world. With its thematic approach to build stronger customer relationships through quality service, it focuses on the customer, who, after all, is the basis of all management practices.
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Business, Strategy & Management
Paperback
English
784 pages
0070700990
25 Nov 2010
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