Services Marketing: Integrating Customer Focus accross the Firm by Valarie Zeithaml Book-9780070700994
  • Services Marketing: Integrating Customer Focus accross the Firm by Valarie Zeithaml Book-9780070700994

Services Marketing: Integrating Customer Focus accross the Firm

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Book Title: Services Marketing: Integrating Customer Focus accross the Firm
Author: Valarie Zeithaml
ISBN-13: 9780070700994
Publication: McGraw Hill Education
Edition: 5 edition (25 November 2010)
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Overview of Services Marketing: Integrating Customer Focus accross the Firm Book

In its fifth edition, Services Marketing is more comprehensive and varied providing a detailed analysis of the issues arising from the fields of Marketing and related service providing. Based on the famous GAPS Model of Service Quality, this book, as in the previous editions, makes the process of understanding Services Marketing easier by delving in the practices and strategies adopted by the most efficient firms across the world. With its thematic approach to build stronger customer relationships through quality service, it focuses on the customer, who, after all, is the basis of all management practices.

  • Book Type :

  • Business, Strategy & Management

  • Book Binding :

  • Paperback

  • Language :

  • English

  • Number of Pages :

  • 784 pages

  • ISBN - 10 :

  • 0070700990

  • Services Marketing: Integrating Customer Focus accross the Firm Published On :

  • 25 Nov 2010

  • Resource:

  • Business & Economics, Business, Strategy & Management Books for Students, Teachers, Graudates, Professionals and all others

    Disclaimer:

    • Services Marketing: Integrating Customer Focus accross the Firm Book is not for reading online or for free download in PDF or eBook format.
    • Table of Contents,Index,Syllabus,summary and image of Services Marketing: Integrating Customer Focus accross the Firm book may be of a different edition or of the same title.
    • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Services Marketing: Integrating Customer Focus accross the Firm

Book Title: Services Marketing: Integrating Customer Focus accross the Firm
Author: Valarie Zeithaml
ISBN-13: 9780070700994
Publication: McGraw Hill Education
Edition: 5 edition (25 November 2010)

Write your review