Overview of Services Marketing Book

Bateson and Hoffman's SERVICES MARKETING, 4e, examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the book feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade and &quotother services.&quot The Fourth Edition of this proven book draws on cutting-edge data to cover important current issues such as business-to-business services, technology and the global market, giving you valuable insights and skills to help you understand-and succeed in-today's business environment.

• Book Type :

Business & Economics

Book Binding :

Paperback

Language :

English

Number of Pages :

488 pages

ISBN - 10 :

8131516474

Services Marketing Published On :

2012

Resource:

Business & Economics for Students and Professionals

Disclaimer:

• Services Marketing Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Services Marketing book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.