Overview of Services Marketing: People, Technology and Strategy 7th Edition Book

Organized around a strategic marketing framework, Services Marketing provides with maximum flexibility for instructors in structuring the course for teaching and at the same time guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect the current services marketing scene. The examples of practical application of concepts help in bridging the gap between theory and practice. It has a strongly managerial perspective, but is rooted in solid recent academic research.

• Book Type :

Business & Economics

Book Binding :

Paperback

Language :

English

Number of Pages :

704 pages

ISBN - 10 :

8131759393

Services Marketing: People, Technology and Strategy 7th Edition Published On :

2011

Resource:

Business & Economics for Students and Professionals

Disclaimer:

• Services Marketing: People, Technology and Strategy 7th Edition Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Services Marketing: People, Technology and Strategy 7th Edition book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.