Simply Brilliant
Book Title: | Simply Brilliant |
Author: | William C. Taylor |
ISBN-13: | 9780241009185 |
Publication: | Penguin UK |
Edition: | Latest edition (19 October 2016) |
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Overview of Simply Brilliant Book
Disruption is the key to innovation. Whether you run a one-man start-up or a global business behemoth, the only way to win big is by relentlessly rethinking the rules of your industry - no matter how tried-and-true they are.In Simply Brilliant, the visionary co-founder of Fast Company William C. Taylor goes behind the scenes at nineteen organizations that are revolutionizing their otherwise humdrum fields. These unlikely agents of change range from a parking garage that also serves as a wedding venue to a military insurance company that puts salespeople through simulated overseas deployment.What these businesses have in common, Taylor discovers, is a shared set of principles that enable them to pioneer disruptive innovation. By embracing these practical and often counter-intuitive strategies, leaders in any industry will be well on their way to upending the status quo and finding opportunity where competitors didn't or couldn't look.
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Business & Finance
Paperback
English
272 pages
0241009189
19 Oct 2016
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