Social Media Metrics for Dummies
|Book Title:||Social Media Metrics for Dummies|
|Publication:||Wiley India Private Limited (29 November 2012)|
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Overview of Social Media Metrics for Dummies Book
Social Media Metrics for Dummies will help readers wade through all the information about social media monitoring and measurement. The authors will show readers how to use the monitoring tools available and discover the meaning behind the metrics they provide. They'll help readers integrate monitoring and measurement tactics into their every day marketing initiatives and show concrete examples of how to calculate both the financial and the non-financial ROI of social media efforts.
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29 Nov 2012
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