Overview of Strategic Communication in Business and the Professions Book

Designed for introductory business and organizational communication classes, this successful, multi-edition text focuses on teaching students to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition helps students address current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.

• Book Type :

Business, Strategy & Management

Book Binding :

Paperback

Language :

English

Number of Pages :

465 pages

ISBN - 10 :

8131722171

Strategic Communication in Business and the Professions Published On :

2008

Resource:

Business & Economics, Business, Strategy & Management for Students and Professionals

Disclaimer:

• Strategic Communication in Business and the Professions Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Strategic Communication in Business and the Professions book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.