Strategic Management
Book Title: | Strategic Management |
Author: | Andrea Shepard, Joel Podolny Garth Saloner |
ISBN-13: | 9788126515684 |
Publication: | Wiley (10 January 2008) |
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Overview of Strategic Management Book
This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools and concepts to build this capability. The book provides insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective and rewarding. Special Features ?ú The authors present strategy as a guide for decision making within the firm; a guide that is informed by the manager's mental map of the firm's internal and external contexts ?ú The tools the manager needs to understand both the firm's external environment (its industry) and its internal environment (its strategic assets and how they are organized) are developed ?ú The text integrates the perspectives of economics and organizational sociology, presenting a uniquely integrated, multi-disciplinary view of the problems facing a general manager charged with formulating and evaluating company strategy ?ú While the text is firmly grounded in microeconomics (particularly industrial organization) and organizational sociology, the style is very accessible and avoids the highly technical detail of the disciplines Table of Content ?ú Business Strategy ?ú Competitive Advantage ?ú Internal Context: Organization Design ?ú Organization and Competitive Advantage ?ú External Context: Industry Analysis ?ú The Spectrum of Competition and Niche Markets ?ú Competition in Concentrated Markets ?ú Entry and the Advantage of Incumbency ?ú Creating and Capturing Value in the Value Chain ?ú Strategic Management in a Changing Environment ?ú Strategy in Markets with Demand-Side Increasing Returns ?ú Globalization and Strategy ?ú Corporate Strategy: Managing for Value in a Multibusiness Company ?ú The Strategy Process Appendix Credits Index
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Business, Strategy & Management
Paperback
English
464 pages
8126515686
10-Jan-08
Business & Economics, Business, Strategy & Management for Students and Professionals
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