Overview of Street-Smart Advertising: How to Win the Battle of the Buzz Book

Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That's why, for instance, many advertising "creatives" keep their own clip files. Street-Smart Advertising contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods and more. "Loaded with lots of great ideas and concepts, guaranteed to stimulate your thinking and your creative juices." Al Ries, author of 'The Origin of Brands' in Street-Smart Advertising, Margo Berman gives you the answers to the questions you must ask if you're embarking up.

• Book Type :

Street

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

248 pages

• ISBN - 10 :

0230638996

• Street-Smart Advertising: How to Win the Battle of the Buzz Published On :

2009

• Resource:

Students and Professionals:Business & Economics, Business, Strategy & Management, Street

Disclaimer:

• Street-Smart Advertising: How to Win the Battle of the Buzz Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Street-Smart Advertising: How to Win the Battle of the Buzz book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.