The 4 Lenses of Innovation: A Power Tool for Creative Thinking
Book Title: | The 4 Lenses of Innovation: A Power Tool for Creative Thinking |
Author: | Rowan Gibson |
ISBN-13: | 9788126555123 |
Publication: | Wiley |
Edition: | First edition (23 September 2015) |
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Overview of The 4 Lenses of Innovation: A Power Tool for Creative Thinking Book
The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we ve long been hoping for: the news that innovation is systematic, it s methodical and we can all achieve it. By asking how the world s top innovators-Steve Jobs, Richard Branson, Jeff Bezos,and many others-came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth.
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Business, Strategy & Management
Paperback
English
304 pages
8126555122
Abridged, 23 Sep 2015
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