The End of Advertising by ESSEX, ANDREW Book-9780399588518
  • The End of Advertising by ESSEX, ANDREW Book-9780399588518

The End of Advertising

₹599.00
Book Title: The End of Advertising
Author: ESSEX, ANDREW
ISBN-13: 9780399588518
Publication: Spiegel & Grau
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Overview of The End of Advertising Book

The ad apocalypse is upon us. Today millions are downloading ad-blocking software and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed--a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay--yes, pay--to see them.

  • Book Type :

  • Business & Finance

  • Book Binding :

  • Paperback

  • Language :

  • English

  • Number of Pages :

  • ISBN - 10 :

  • 0399588515

  • The End of Advertising Published On :

  • 9 Aug 2017

  • Resource:

  • Textbooks, Business & Finance Books for Students, Teachers, Graudates, Professionals and all others

    Disclaimer:

    • The End of Advertising Book is not for reading online or for free download in PDF or eBook format.
    • Table of Contents,Index,Syllabus,summary and image of The End of Advertising book may be of a different edition or of the same title.
    • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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The End of Advertising

Book Title: The End of Advertising
Author: ESSEX, ANDREW
ISBN-13: 9780399588518
Publication: Spiegel & Grau

Write your review