The Fall of Advertising and the Rise of Pr
Book Title: | The Fall of Advertising and the Rise of Pr |
Author: | RIES AL |
ISBN-13: | 9780062412812 |
Publication: | Harper Business |
Edition: | Revised Edition edition (25 February 2015) |
-
COD Available. Delivery Time 4 - 7 Working Days in India.
-
For General Enquiries WhatsApp 7200833323 (Chat Support)
-
Trusted by over 100K+ customers
Overview of The Fall of Advertising and the Rise of Pr Book
Publicity first, advertising second: This is the provocative message that marketing gurus Al and Laura Ries deliver with THE FALL of ADVERTISING. The bestselling authors of The 22 Immuntable Laws of Branding are back, this time revealing a startling and crucial development in marketing the shift from advertising - oriented marketing to PR oriented marketing. Today's brands are born with publicity, not advertising. A closer look at the history of many major brands shows this to be true. In fact an astonishing number of brands, including the Body Shop, Starbucks, Wal - Mart, Beanie Babies oracle and Yahoo!, have been built with virtually no advertising. With case histories and a step - by - step plan for creating buzz in the PR era the Fall of Advertising shows readers how to: Give up the cherished big - bang approach in favor of a slow buildup. Create a category. Use PR to communicate a brand's credentials. Select the perfect spokesperson. Roll out a program. Develop a healthy relationship with the media Bold and accessible the Fall of Advertising tells how and why publicity will assume the major role in product launches, with advertising solidifying brands rather than creating them. This will be the essential primer on brand - building in the public relations era.
Book Type :
Book Binding :
Language :
Number of Pages :
ISBN - 10 :
The Fall of Advertising and the Rise of Pr Published On :
Resource:
- The Fall of Advertising and the Rise of Pr Book is not for reading online or for free download in PDF or eBook format.
- Table of Contents,Index,Syllabus,summary and image of The Fall of Advertising and the Rise of Pr book may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
Business, Strategy & Management
Paperback
English
320 pages
0062412817
25 Feb 2015
Business & Economics, Business, Strategy & Management Books for Students, Teachers, Graudates, Professionals and all others
Disclaimer: