Overview of The Kim Kardashian Principle Book

THE INSTANT NEW YORK TIMES BESTSELLERHow do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on. Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren't working. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.The Kim Kardashian Principle is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

• Book Type :

Business & Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

256 pages

• ISBN - 10 :

0349412987

• The Kim Kardashian Principle Published On :

Import, 23 Mar 2017

• Resource:

Textbooks, Business & Finance Books for Students, Teachers, Graudates, Professionals and all others

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• The Kim Kardashian Principle Book is not for reading online or for free download in PDF or eBook format.
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