Overview of The Marketing Whitebook 2013-14: Decoding Diversity Book

India, with its size and heterogeneity, is a highly complex marketplace. It is made up of many polymarkets and micromarkets and diverse consumer groups. What drives buying behavior among these different groups? What are the new touch points? Where are the new opportunities? This ninth edition attempts to answer these questions and decode Indias diversity.

• Book Type :

TheMarketingWhitebook2013

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

308 pages

• ISBN - 10 :

9381425051

• The Marketing Whitebook 2013-14: Decoding Diversity Published On :

2 May 2013

• Resource:

Students and Professionals:Business&Economics, Business,Strategy&Management, TheMarketingWhitebook2013

Disclaimer:

• The Marketing Whitebook 2013-14: Decoding Diversity Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of The Marketing Whitebook 2013-14: Decoding Diversity book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.