The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results by Bob Nease Book-9780062407450
  • The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results by Bob Nease Book-9780062407450

The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results

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Book Title: The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results
Author: Bob Nease
ISBN-13: 9780062407450
Publication: HARPER COLLINS
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Overview of The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results Book

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests what we truly want. As the former Chief Scientist of Express Scripts. Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers and even parents can use to improve the behavior of others around them and get the positive results they want. Nease offers a set of powerful and effective strategies to change behavior, including: Require Choice compel people to deliberately choose among options Lock in Good Intentions allow people to make decisions today about choices they will face in the future Let It Ride set the default to the desired option and let people opt out if they wish Get in the Flow go to where peoples attention is likely to be naturally Reframe the Choices set the framework people use to consider options and choices Piggyback It connect the desired choice or behavior with something they already like or are engaged in Simplify... Wisely make right choices frictionless and easy, make wrong choices more difficult And more

  • Book Type :

  • Business & Finance

  • Book Binding :

  • Paperback

  • Language :

  • English

  • Number of Pages :

  • ISBN - 10 :

  • 0062407457

  • The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results Published On :

  • 30 Apr 2016

  • Resource:

  • Textbooks, Business & Finance Books for Students, Teachers, Graudates, Professionals and all others

    Disclaimer:

    • The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results Book is not for reading online or for free download in PDF or eBook format.
    • Table of Contents,Index,Syllabus,summary and image of The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results book may be of a different edition or of the same title.
    • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results

Book Title: The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results
Author: Bob Nease
ISBN-13: 9780062407450
Publication: HARPER COLLINS

Write your review