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The Start-up Way
Book Title: | The Start-up Way |
Author: | Eric Ries |
ISBN-13: | 9780241197264 |
Publication: | Penguin UK (13 November 2017) |
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Overview of The Start-up Way Book
The Start-up Way reveals how organisations of all sizes can harness start-up techniques to drive growth.In The Lean Start-up, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs) and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Start-up Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges.Today every company needs to get faster and smarter. Read The Start-up Way and discover how to embrace change, survive and thrive.
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The Start
Paperback
English
384 pages
0241197260
29 Oct 2017
Textbooks, Business & Finance, The Start Books for Students, Teachers, Graudates, Professionals and all others
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