The Thought Leadership Manual
Book Title: | The Thought Leadership Manual |
Author: | TIM PRIZEMAN |
ISBN-13: | 9788184958775 |
Publication: | Jaico Publishing House (1 June 2016) |
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Overview of The Thought Leadership Manual Book
How to grab your Clients' attention with powerful ideas The Thought Leadership Manual is an essential guide that gives you the necessary sills to dramatically grow your business by becoming a recognised expert in your field. The ability to create and employ insights that grab the attention of clients and the media has become one of the most important marketing challenges for businesses selling high-value services. Yet 'thought leadership' barely features in marketing courses. What s more, there is even less advice available on how to create the all-important stream of great ideas (which is the toughest part!). The Thought Leadership Manual fills this gap, providing a process and toolkit that enables newcomers and the experienced alike to create and launch successful campaigns by: Getting buy-in from colleagues and budget-holders Delivering the all-important breakthrough ideas Planning and executing to deliver the very maximum in terms of marketing, publicity and, most importantly, sales
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Business,Strategy&Management
Paperback
English
228 pages
8184958773
1 Jun 2016
Students and Professionals:Business&Economics, Business,Strategy&Management
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