Overview of Tourism Marketing (Oxford Higher Education) Book

Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases. This book begins by explaining tourism marketing and related concepts like Services Marketing and Marketing Management. It all brings forth the challenges attached with the field. The book elaborates on the environment of tourism marketing, keeping in view the marketing mix. A seperate chapter includes market segmentation, targeting and positioning. The process of tourism marketing and the competitive marketing strategies are also elucidated. The topics of demand forecasting, tourist behaviour and markets explain the dynamics of tourism marketing. Chapters on tourism product, distribution pricing, promotion and people elaborate strategies of promoting products and the various distribution channels. The later chapters conclude the book by discussing about the impact of technology on tourism marketing and the latest developments in the field. The book would be very useful to hotel management students, and also to professionals in understanding the theoretical as well as practical application of the subject.

• Book Type :

Business&Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

464 pages

• ISBN - 10 :

0198066309

• Tourism Marketing (Oxford Higher Education) Published On :

17 Sep 2010

• Resource:

Students and Professionals:Textbooks, Business&Finance

Disclaimer:

• Tourism Marketing (Oxford Higher Education) Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Tourism Marketing (Oxford Higher Education) book may be of a different edition or of the same title.
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