Twitter for Good: Change the World One Tweet at a Time
Book Title: | Twitter for Good: Change the World One Tweet at a Time |
Author: | Claire Diaz-Ortiz |
ISBN-13: | 9788126533640 |
Publication: | Wiley India Private Limited (28 December 2011) |
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Overview of Twitter for Good: Change the World One Tweet at a Time Book
As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Introduction Be a Force for Good T (Target): Why Tweet? W(Write): Why You Should Tweet like Kanye E (Engage): Tools to Win E (Explore): Finding Everybody, and Bringing Everybody to You T (Track): Making Sure You've Hit Your Mark Applying the T.W.E.E.T. Framework Conclusion
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Business & Economics
Paperback
English
224 pages
8126533641
28 Dec 2011
Business & Economics Books for Students, Teachers, Graudates, Professionals and all others
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