Understanding Behavioral Finance by Lucy Ackert Book-9788131515440
  • Understanding Behavioral Finance by Lucy Ackert Book-9788131515440

Understanding Behavioral Finance

₹550.00
Book Title: Understanding Behavioral Finance
Author: Lucy Ackert
ISBN-13: 9788131515440
Publication: Cengage Learning India
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Overview of Understanding Behavioral Finance Book

This comprehensive textideal for today's behavioral finance electivelinks finance theory and practice to human behavior. The book begins by building upon the established, conventional principles of finance before moving into psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. Readers learn how human behavior influences the decisions of individual investors and professional finance practitioners, managers and markets. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Readers utilize theory and applications in every chapter with a wide variety of end-of-chapter exercises, discussion questions, simulations and experiments that reinforce the book's applied approach.

  • Book Type :

  • Business&Economics

  • Book Binding :

  • Paperback

  • Language :

  • English

  • Number of Pages :

  • 348 pages

  • ISBN - 10 :

  • 8131515443

  • Understanding Behavioral Finance Published On :

  • 2012

  • Resource:

  • Students and Professionals:Business&Economics

    Disclaimer:

    • Understanding Behavioral Finance Book is not for reading online or for free download in PDF or eBook format.
    • Table of Contents,Index,Syllabus,summary and image of Understanding Behavioral Finance book may be of a different edition or of the same title.
    • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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2017-11-12
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Understanding Behavioral Finance

Book Title: Understanding Behavioral Finance
Author: Lucy Ackert
ISBN-13: 9788131515440
Publication: Cengage Learning India

Write your review