Overview of Wiley International Encyclopedia of Marketing Book

With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6 volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing

• Book Type :

Business&Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

• ISBN - 10 :

1405161787

• Wiley International Encyclopedia of Marketing Published On :

Import, 14 Dec 2010

• Resource:

Students and Professionals:Textbooks, Business&Finance

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• Wiley International Encyclopedia of Marketing Book is not for reading online or for free download in PDF or eBook format.
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