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Aaker on Branding: The Playbook to Building Strong Brands
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Overview of Aaker on Branding: The Playbook to Building Strong Brands Book
| Title | Aaker on Branding: The Playbook to Building Strong Brands |
| Author | David Aaker, Varsha Jain |
| ISBN-13 | 9789373329437 |
| Publication | WILEY |
Branding is more than a logo-it is the promise, personality, and purpose that shape every customer experience. David Aaker's work has long been the global gold standard for understanding how brands drive strategy, relevance, and loyalty. This Indian adaptation by Varsha Jain builds on this foundation, exploring how to build powerful brands in India's vibrant, values-driven market. From Amul's cooperative roots to Tata's purpose-driven pillars, this edition highlights how Indian brands build communities, leverage social programs, and create "must haves" that resonate with millions. Readers will discover actionable frameworks-the SBs, brand vision pillars, and signature stories-tailored for India's digital, diverse, and purpose-driven market. Whether you're a student building your expertise, a marketer crafting the next big campaign, or a founder shaping your brand identity, this book will guide you in creating brands that don't just sell-they matter. Branding is a craft. With vision and conviction, you'll build brands that last.
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Overview of Aaker on Branding: The Playbook to Building Strong Brands Book
Branding is more than a logo-it is the promise, personality, and purpose that shape every customer experience. David Aaker's work has long been the global gold standard for understanding how brands drive strategy, relevance, and loyalty. This Indian adaptation by Varsha Jain builds on this foundation, exploring how to build powerful brands in India's vibrant, values-driven market. From Amul's cooperative roots to Tata's purpose-driven pillars, this edition highlights how Indian brands build communities, leverage social programs, and create "must haves" that resonate with millions. Readers will discover actionable frameworks-the SBs, brand vision pillars, and signature stories-tailored for India's digital, diverse, and purpose-driven market. Whether you're a student building your expertise, a marketer crafting the next big campaign, or a founder shaping your brand identity, this book will guide you in creating brands that don't just sell-they matter. Branding is a craft. With vision and conviction, you'll build brands that last.
Book Type :
Business Development
Book Binding :
Not Available
Language :
English
No. of Pages :
Not Available
ISBN - 10 :
937332943X
ISBN - 13 :
9789373329437
Aaker on Branding: The Playbook to Building Strong Brands Published On :
Not Available
Publisher :
Not Available
Edition :
Not Available
About David Aaker, Varsha Jain:
David Aaker, Varsha Jain is the author of Aaker on Branding: The Playbook to Building Strong Brands.
Disclaimer:
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Overview of Aaker on Branding: The Playbook to Building Strong Brands Book
| Title | Aaker on Branding: The Playbook to Building Strong Brands |
| Author | David Aaker, Varsha Jain |
| ISBN-13 | 9789373329437 |
| Publication | WILEY |
Branding is more than a logo-it is the promise, personality, and purpose that shape every customer experience. David Aaker's work has long been the global gold standard for understanding how brands drive strategy, relevance, and loyalty. This Indian adaptation by Varsha Jain builds on this foundation, exploring how to build powerful brands in India's vibrant, values-driven market. From Amul's cooperative roots to Tata's purpose-driven pillars, this edition highlights how Indian brands build communities, leverage social programs, and create "must haves" that resonate with millions. Readers will discover actionable frameworks-the SBs, brand vision pillars, and signature stories-tailored for India's digital, diverse, and purpose-driven market. Whether you're a student building your expertise, a marketer crafting the next big campaign, or a founder shaping your brand identity, this book will guide you in creating brands that don't just sell-they matter. Branding is a craft. With vision and conviction, you'll build brands that last.