Ad'apting to Markets: Repackaging Commercials in Indian Languages Book Information:

This book looks at what goes into localization of advertisements in Indian languages. 'Ad'apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers' product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic 'translation' that 'localized' ads involve.Table of Contents:AcknowledgementsIntroductionThe World of AdvertisingThe Illusion Industry: Advertising on TelevisionMaking Sense of Advertisements: Reading Ads TheoreticallyLocalization: Issues in Cultural Transmission'Culturalizing' Advertisements: Relocating the Ad MessageThe Visual-linguistic 'Relay': Interpreting Advertisement SignsThe New Media: A Study of the Mobile Online AdvertisingThe Social Media: Localization and Global Communication 'Ad'apting to Markets: Means to the Consumer's Heart and PurseBibliographyIndexAbout the Author

• Book Type :

Higher Education Textbooks

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

232

• ISBN - 10 :

9351502406

• Ad'apting to Markets: Repackaging Commercials in Indian Languages Published On :

24 Jun 2015

• Resource:

Textbooks & Study Guides, Higher Education Textbooks Books for Students, Teachers, Graudates, Professionals and all others

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