Overview of Advertising: Art & Science Book

Stephen King, a man often spoken of as the philosopher of the market place has had a seminal influence on changing fundamental attitudes to marketing and advertising all over the world. He pioneered the idea that advertising was not hurling information and assertions at consumers, but a question of establishing a relationship between the brand and consumer.

• Book Type :

Business, Strategy & Management

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

• ISBN - 10 :

0333939239

• Advertising: Art & Science Published On :

2002

• Resource:

Students and Professionals:Business & Economics, Business, Strategy & Management

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