Advertising Management
Advertising Management Book Details:
Book Title: | Advertising Management |
Author: | Jaishri; Shruti Jain |
ISBN-13: | 9780198074120 |
Publication: | Oxford University Press India |
Reprint Year: | 2013,Edition No.2nd Ed. |
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Advertising Management Book Information:
The second edition of Advertising Management is a comprehensive textbook tailored to meet the syllabi requirements of Management students, mass media, and stand-alone courses on advertising. Interspersed with examples, exhibits, and real-life cases, the book provides an in-depth coverage of the key components, namely advertising and promotions, media Strategy and planning, and agency relationships. The book includes topics such as consumer behaviour and advertising research, advertising agencies, creative Strategy and development, structure and Management, and advertising classification. Further, topics of current relevance such as Digital advertising, advertising laws and ethics, and advertising in rural and global contexts in India have also been included. With dedicated chapters on Sales promotion and direct Marketing, the book lays emphasis on all major channels of Marketing communication.
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Higher Education Textbooks
Paperback
English
684 pages
0198074123
5 Nov 2012
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