Overview of Advertising Management, 5e Book

The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings. The overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful and state-of-the-art, while being practical and relevant to real-world advertising planning, decision making and control. The book draws on and attempts to integrate three related disciplines: the behavioral sciences, marketing and advertising research and management science.

• Book Type :

Business & Economics

Book Binding :

Paperback

Language :

English

Number of Pages :

754 pages

ISBN - 10 :

8177588508

Advertising Management, 5e Published On :

2002

Resource:

Business & Economics for Students and Professionals

Disclaimer:

• Advertising Management, 5e Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Advertising Management, 5e book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.