Overview of Advertising Media Planning, Seventh Edition Book

The industry standard for 30 years updated to include the newest developments in digitization and the three screens of videoApply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaignThrough six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives.Advertising Media Planning, seventh edition, retains all the critical information you need to know abouttraditional media including TV, radio, and print--while exploring the latest media forms, illustrated with majoradvertiser case histories. You ll find comprehensive coverage of the latest media planning and digitaltechnologies, including: Organic and sponsored Google search Digital out-of-home video Internet banners Computerized media channel planning Cell phone mobile-media DVR s impact on TV commercial viewing New online and traditional media measurement technologies Interactive television Cross-media planning Data fusion International competitive spending analysisThis is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization,this updated classic is the best and most complete companion available for navigating the new frontierof media planning.

• Book Type :

Not Available

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

332 pages

• ISBN - 10 :

0071071016

• Advertising Media Planning, Seventh Edition Published On :

1 Jul 2017

• Resource:

Not Available

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• Advertising Media Planning, Seventh Edition Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Advertising Media Planning, Seventh Edition book may be of a different edition or of the same title.
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