Agri-input Marketing in India Book Information:

Agri-input companies have played a significant role in transforming the post-Independence "ship-to-mouth" Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture. The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers. Table of Contents List of Tables List of Figures List of Boxes and Exhibits Foreword Ireena Vittal Preface Acknowledgments Introduction: Agri-input Market at CrossroadsI: The Past Agricultural Situation in India and Agri-inputs Land: The Fixed Factor of Production Government Policies: Creating an Environment for Input Usage Improve Agronomic Potential Infrastructure Development: Removing Constraints Agricultural Extension Programs in India Adoption: The Beginning of the Agri-input SectorII: The Present Agri-input Market: Current Competitive Situation Buying Behavior for Inputs Impact of Agri-input Usage in IndiaIII: The Future Sustainable Agriculture: New Objective Strategies for Agri-input Marketing (Basis for Positioning Strategy) Technical Knowledge-based Marketing (Basis for Product and Pricing Strategy) Building Trust through Knowledge Transfer (Basis for Promotion Strategy) Integrated Agri-input Supply Model (Basis for Place Strategy) Future Directions (Implementation Aspects) Bibliography Profile of Industry Experts Who Shared Their Views on the Subject Author Index Subject Index

• Book Type :

Agri

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

272 pages

• ISBN - 10 :

978813211771

• Agri-input Marketing in India Published On :

27 Jun 2014

• Resource:

Textbooks & Study Guides, Higher Education Textbooks, Agri Books for Students, Teachers, Graudates, Professionals and all others

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