Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers (Adweek Books) Book Information:

Business experts reveal why this book will grab your ATTENTION! "The best thing about Ken Sacharin's book, aside from its reader-friendly format, is its ability to make advertising practitioners think in human terms about the consumer's basic response mechanisms. This provocative book belongs on the must-read list for all marketing directors, brand managers, agency 'creatives,' or account managers. I heartily recommend it." -Ed Papazian, President, Media Dynamics, Inc. "In today's increasingly crowded communications space, attention is undoubtedly the customer's most scarce resource. Ken Sacharin's practical and hands-on Attention Mechanics framework will help marketers break out of the noisy business environment and get their messages across to their target audiences." -Russ Winer, Professor of Business, University of California, Berkeley

• Book Type :

Higher Education Textbooks

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

224

• ISBN - 10 :

0471389978

• Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers (Adweek Books) Published On :

Import, 1 Nov 2000

• Resource:

Textbooks & Study Guides, Higher Education Textbooks Books for Students, Teachers, Graudates, Professionals and all others

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