Authenticity: What Consumers Really Want Book Information:

singenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine, rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as if not more than price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine argue that, to trounce rivals, companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, non-profit, education, and religious sectors, the authors show how to manage customers perception of authenticity by: Recognizing how businesses fake it

• Book Type/Genre :

Business Finance

• Book Binding :

Hardcover

• Language :

• Number of Pages :

Page count varies on each edition/reprint

• ISBN - 10 :

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• Resource:

Higher Education Textbooks, Business Finance Book is recommended for Students, Teachers, Graduates, Professionals, and all bibliophiles

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