Behavioural Economics: A Very Short Introduction (Very Short Introductions)
Behavioural Economics: A Very Short Introduction (Very Short Introductions) Book Details:
Book Title: | Behavioural Economics: A Very Short Introduction (Very Short Introductions) |
Author: | Baddeley |
ISBN-13: | 9780198754992 |
Publication: | OUP Oxford |
Reprint Year: | 2017 |
Buy now Baddeley Behavioural Economics: A Very Short Introduction (Very Short Introductions) book from madrasshoppe.com and get it delivered to all pincodes in India.
-
COD Available. Delivery Time 4 - 7 Working Days in India.
-
For General Enquiries WhatsApp 7200833323 (Chat Support)
-
Trusted by over 100K+ customers
Behavioural Economics: A Very Short Introduction (Very Short Introductions) Book Information:
Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations. This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. The implications of understanding the rationale for our own financial behaviour are huge. Behavioural economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. Michelle Baddeley concludes by looking forward, to see what the future of behavioural economics holds for us. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Book Type :
Book Binding :
Language :
Number of Pages :
ISBN - 10 :
Behavioural Economics: A Very Short Introduction (Very Short Introductions) Published On :
Resource:
- Behavioural Economics: A Very Short Introduction (Very Short Introductions) Book is not for reading online or for free download in PDF or eBook format.
- Table of Contents,Index,Syllabus,summary and image of Behavioural Economics: A Very Short Introduction (Very Short Introductions) book may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
- Behavioural Economics: A Very Short Introduction (Very Short Introductions) by Baddeley Book reviews and ratings are trustworthy and product description given above are true to the best. Product Description posted here by sellers would be updated based on the Customers feedback, if the details are not accurate.
- Customers who bought this product can write your best reviews and suggest the product if the item's price is low which would be helpful for the buyers interested to purchase. Read Best & Top Books related to this item
- The above Bibliographic information is specific to this book listed for sale
- Special offers, deals & discounts on this product are subject to the terms and conditions of the website
Higher Education Textbooks
Paperback
English
168 pages
019875499X
26 Jan 2017
Textbooks & Study Guides, Higher Education Textbooks Books for Students, Teachers, Graudates, Professionals and all others
Disclaimer: