Overview of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Book

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategyis quickly reaching "must read" status among smart business readers.

• Book Type :

Business & Finance

Book Binding :

Paperback

Language :

English

Number of Pages :

ISBN - 10 :

1591396190

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Published On :

16 Dec 2004

Resource:

Textbooks, Business & Finance Books for Students, Teachers, Graudates, Professionals and all others

Disclaimer:

• Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Book is not for reading online or for free download in PDF or eBook format.
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