Bollywood Boom: India                  s Rising Soft Power by Roopa Swaminathan Book-9780143429180
  • Bollywood Boom: India                  s Rising Soft Power by Roopa Swaminathan Book-9780143429180

Bollywood Boom: India s Rising Soft Power

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Book Title: Bollywood Boom: India s Rising Soft Power
Author: Roopa Swaminathan
ISBN-13: 9780143429180
Publication: Penguin Random House India (17 April 2017)
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Overview of Bollywood Boom: India s Rising Soft Power Book

Bollywood is bold, beautiful and happening. And it s happening now. The world is feeling the impact of Bollywood like never before. From the Oscar-nominated Lagaan to Bajrangi Bhaijaan to Ae Dil Hai Mushkil, Bollywood has come a long way since the watershed Dilwale Dulhaniya Le Jayenge and the UK Top Ten debut of Kuch Kuch Hota Hai. Where earlier it was in Russia, East Europe and Africa that Raj Kapoor and Amitabh Bachchan enjoyed a devoted fan base, today the entire world is as entertained by the three Khans as by the international stars Irrfan, Priyanka and Deepika. In Bollywood Boom, National Award winner Roopa Swaminathan opens a window to the spectacular success of Bollywood in the twenty-first century and its direct contribution to India s rising soft power and influence. Using extensive research, a compelling argument and fun anecdotes, Roopa shows how Bollywood not only brings to the country real income through trade and tourism, but also enhances its global standing.

  • Book Type :

  • Humanities

  • Book Binding :

  • Paperback

  • Language :

  • English

  • Number of Pages :

  • 272 pages

  • ISBN - 10 :

  • 0143429183

  • Bollywood Boom: India s Rising Soft Power Published On :

  • 17 Apr 2017

  • Resource:

  • Textbooks, Humanities Books for Students, Teachers, Graudates, Professionals and all others

    Disclaimer:

    • Bollywood Boom: India s Rising Soft Power Book is not for reading online or for free download in PDF or eBook format.
    • Table of Contents,Index,Syllabus,summary and image of Bollywood Boom: India s Rising Soft Power book may be of a different edition or of the same title.
    • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Bollywood Boom: India s Rising Soft Power

Book Title: Bollywood Boom: India s Rising Soft Power
Author: Roopa Swaminathan
ISBN-13: 9780143429180
Publication: Penguin Random House India (17 April 2017)

Write your review