Brand Activism: From Purpose to Action Book Information:

matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism.Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society.Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.

• Book Type/Genre :

The Genre may be either fiction or non-fiction

• Book Binding :

Hardcover

• Language :

ENGLISH

• Number of Pages :

Page count varies for each edition/reprint

• ISBN - 10 :

• Brand Activism: From Purpose to Action Published On :

12 July 2021

• Resource:

This book is recommended for Students, Teachers, Graduates, Professionals, and all bibliophiles

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