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| Title | Brand Management |
| Author | Y.L.R. Moorthi |
| ISBN-13 | 9788125914273 |
| Publication | S.CHAND-VIKAS |
Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand person and brand repositioning.
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Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand person and brand repositioning.
Y.L.R. Moorthi is the author of Brand Management.
Disclaimer:
| Title | Brand Management |
| Author | Y.L.R. Moorthi |
| ISBN-13 | 9788125914273 |
| Publication | S.CHAND-VIKAS |
Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand person and brand repositioning.