Brand Manners: How to create the selfconfident organisation to live the brand Book Information:

How often has a companya s handling of a customera s telephone call turned out to be a turn--off? How often has a customer query in the retail environment turned into a relationship--killer, rather than a loyalty--builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand--focused company is to ensure that the whole organisation actually a livesa the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations. Drawing on a host of major case studies, Hamish Pringle and William Gordon show how any company can align its internal and external brand values to build a a self--confidenta organisation.

• Book Type :

Brand Manners: How to create the self

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

336 pages

• ISBN - 10 :

978047085610

• Brand Manners: How to create the selfconfident organisation to live the brand Published On :

Import, 25 Mar 2003

• Resource:

Textbooks & Study Guides, Higher Education Textbooks, Brand Manners: How to create the self Books for Students, Teachers, Graudates, Professionals and all others

Disclaimer:

• Brand Manners: How to create the selfconfident organisation to live the brand Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Brand Manners: How to create the selfconfident organisation to live the brand book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
• Brand Manners: How to create the selfconfident organisation to live the brand by Hamish Pringle; William Gordon Book reviews and ratings are trustworthy and product description given above are true to the best. Product Description posted here by sellers would be updated based on the Customers feedback, if the details are not accurate.
• Customers who bought this product can write your best reviews and suggest the product if the item's price is low which would be helpful for the buyers interested to purchase. Read Best & Top Books related to this item
• The above Bibliographic information is specific to this book listed for sale
• Special offers, deals & discounts on this product are subject to the terms and conditions of the website