Overview of Brand Segmentation: Seven Strategies For Effective Segmentation Book

This work analyses the concept of brand segmentation with detailed case studies and presentations. Would it not be foolish to try and sell a comb to a bald man or a refrigerator to an Eskimo? Wrong Segmentation does not yield the right results. Brand Segmeantation is a book that offers a fresh approach to the subject and brings out the significance of whether a segment is 'meant' for your brand or your brand is 'meant' for a segment. The author, drawing from his ideal practical experience, brings out a refreshing brand strategy, if the segment and brands are 'meant' for each other, the probability of brand success increases.

• Book Type :

Business, Strategy & Management

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

96 pages

• ISBN - 10 :

1403928614

• Brand Segmentation: Seven Strategies For Effective Segmentation Published On :

2006

• Resource:

Students and Professionals:Business & Economics, Business, Strategy & Management

Disclaimer:

• Brand Segmentation: Seven Strategies For Effective Segmentation Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Brand Segmentation: Seven Strategies For Effective Segmentation book may be of a different edition or of the same title.
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