Overview of Brand Switch Book

The era of Brand Switch is here upon us. For many years, product and service marketers felt customers were there with them for life and started taking brand loyalty for granted. However, there has been a transformation in the Indian market and consumers today are now loyal to 'perceived value' and not necessarily to brands. Due to intense competition and a wide choice of brands, every Indian consumer today is equipped with what the author calls 'an imaginary remote control'. With this imaginary remote control, the consumer explores various brands only momentarily and evaluates them according to the 'perceived value' he is getting. This is not to say that brand loyalty can no longer exists. However 'perceived value loyalty' will precede brand loyalty. Only after a thorough assessment would a consumer settle for a particular brand. The author has recommended a unique way to gain, retain and regain consumers through his Brand Switch Module. The new edition of this book is enriched with the latest happenings in the brand world along with analysis and strategic thinking. A new refreshing concept of Brand Switcher has been added. Jagdeep Kapoor's Brand Switch Module recommends strategies to convert, attract, increase, retain and reconvert customers leading to increased sales, market share and profits.

• Book Type :

Business&Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

160 pages

• ISBN - 10 :

8179923495

• Brand Switch Published On :

15 Aug 2004

• Resource:

Students and Professionals:Textbooks, Business&Finance

Disclaimer:

• Brand Switch Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Brand Switch book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.