Break the Internet (Lead): in pursuit of influence Book Information:

re royalty. But who are they and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to todays world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future experts estimate that the economy of influence will be valued at $24bn globally by 2025.Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a social stock market. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.

• Book Type/Genre :

The Genre may be either fiction or non-fiction

• Book Binding :

Hardcover

• Language :

ENGLISH

• Number of Pages :

Page count varies for each edition/reprint

• ISBN - 10 :

• Break the Internet (Lead): in pursuit of influence Published On :

4 November 2021

• Resource:

Higher Education Textbooks Book is recommended for Students, Teachers, Graduates, Professionals, and all bibliophiles

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