Building Brand Communities Book Information:

brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and vogl present practices used by global brands like Yelp, Etsy, twitch, Harley Davidson, sales force, Airbnb, sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.

• Book Type/Genre :

Library Information Science

• Book Binding :

Paperback

• Language :

• Number of Pages :

Page count varies on each edition/reprint

• ISBN - 10 :

• Building Brand Communities Published On :

• Resource:

Reference, Library Information Science Book is recommended for Students, Teachers, Graduates, Professionals, and all bibliophiles

Disclaimer:

• Building Brand Communities Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents, Index, Syllabus, summary and image of Building Brand Communities book may be of a different edition or of the same title.
• The Price of this product may change due to the reprinting of the book or by the publisher. For imported books, the price may change frequently due to exchange rates.
• Building Brand Communities by Jones, Carrie Melissa Book reviews and ratings are trustworthy and the product description given above is true to the best. The product description posted here by sellers would be updated based on the Customer's feedback, if the details are not accurate.
• The customers who have bought this product can write your best reviews and suggest the product if the item's price is low which would be helpful for the buyers interested to purchase. Read Best & Top Books related to this item
• The above Bibliographic information is specific to this book which is being listed for sale. Any Colophons printed at the end of the book is owned by book author and publisher
• Special offers, deals & discounts on this product are subject to the terms and conditions owned by the website