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Business Analytics: Applications To Consumer Marketing book by Sandhya Kuruganti, Hindol Basu
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Business Analytics: Applications To Consumer Marketing

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Overview of Business Analytics: Applications To Consumer Marketing Book

TitleBusiness Analytics: Applications To Consumer Marketing
AuthorSandhya Kuruganti, Hindol Basu
ISBN-139789351341598
Publication‎ McGraw Hill Education
Quantity

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Overview of Business Analytics: Applications To Consumer Marketing Book

Increased customer focus and the exponential increase in the volume, velocity and variety of data and the unrelenting need to stay one step ahead of competition has sharpened focus on using analytics within organizations. With business pressing more on the need to enhance their analytics capability for predicting and optimizing outcomes, this book offers practical guidance on the application of analytics for driving business decisions by adopting a customer centric approach to marketing.Book Features:Features Strategic Imperatives of AnalyticsSharp focus on a customer centric approach for leveraging analyticsIndustry wide detailed real life examplesTable of Contents:Preface Acknowledgements Acquisition Usage Management Cross-Sell Retention Management Pricing Credit Bureau Quantitative Methods Analytics Ecosystem Bibliography Glossary Index.

Book Type :
Management
Book Binding :
Hardcover
Language :
‎ English
No. of Pages :
‎ 744 Pages
ISBN - 10 :
9351341593
ISBN - 13 :
9789351341598
Business Analytics: Applications To Consumer Marketing Published On :
‎ 1 March 2015
Publisher :
‎ McGraw Hill Education
Edition :
‎ First Edition

About Sandhya Kuruganti, Hindol Basu:

Sandhya Kuruganti, Hindol Basu is the author of Business Analytics: Applications To Consumer Marketing.

Disclaimer:

  • Business Analytics: Applications To Consumer Marketing book is not for reading online or for free download in PDF or eBook format.
  • Table of Contents, Index, Syllabus, summary and image of Business Analytics: Applications To Consumer Marketing may be of a different edition or of the same title.
  • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
McGraw Hill Education
cbs_9789351341598

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