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| Title | BUSINESS COMMUNICATION: FROM PRINCIPLES TO PRACTICE |
| Author | Matthukutty M. Monippally |
| ISBN-13 | 9781259026164 |
| Publication | MHE |
Business communication has undergone a major change in the past few years but the basic concepts remain the same. This book integrates the age-old concepts of communication with the new-age concepts thereby providing a seamless equilibrium of conceptual and practical aspects of the subject. Written in an anecdotal style, the book does not only impart knowledge but also makes for a very interesting read. This approach helps in learning and retaining the concepts.
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Business communication has undergone a major change in the past few years but the basic concepts remain the same. This book integrates the age-old concepts of communication with the new-age concepts thereby providing a seamless equilibrium of conceptual and practical aspects of the subject. Written in an anecdotal style, the book does not only impart knowledge but also makes for a very interesting read. This approach helps in learning and retaining the concepts.
Matthukutty M. Monippally is the author of BUSINESS COMMUNICATION: FROM PRINCIPLES TO PRACTICE.
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| Title | BUSINESS COMMUNICATION: FROM PRINCIPLES TO PRACTICE |
| Author | Matthukutty M. Monippally |
| ISBN-13 | 9781259026164 |
| Publication | MHE |
Business communication has undergone a major change in the past few years but the basic concepts remain the same. This book integrates the age-old concepts of communication with the new-age concepts thereby providing a seamless equilibrium of conceptual and practical aspects of the subject. Written in an anecdotal style, the book does not only impart knowledge but also makes for a very interesting read. This approach helps in learning and retaining the concepts.