Overview of Business Communication Today Book

The history of business communication over the past couple of decades has been one of almost constant change. Mobile communication and mobile connectivity in the larger sense, is changing the way business communicators plan, create and distribute messages. Mobile devices are overtaking PCs as the primary digital communication tool for millions of consumers, employees and executives and hence, businesses that don t become mobile-friendly will fall behind. Business Communication, 13e, carefully blends technology awareness and skills with basic communication skills and practices. The new coverage of mobile communication includes major new sections in many chapters and important updates in other places, along with a variety of new questions, activities and cases.New to this edition: Coverage of emerging issues that are reshaping business communication, includingdigital information fluency and the bring your own device (BYOD) phenomenon Coverage of linear and nonlinear presentations, discussing the relative strengthsof slide-based presentations (linear) and Prezi-style presentations (nonlinear) Eight new chapter-opening vignettes with accompanying end-of-chapter individualand team challenges, featuring JetBlue, Cemex, She Takes on the World,Starbucks, GoPro, Hailo and Red Ants Pants Revised treatment of media and channels to reflect the continuing evolution ofdigital formats A new highlight box theme, Digital + Social + Mobile: Today s CommunicationEnvironment, addressing topics like gamification as way to engage audiences,new careers available in social media community management and using mobile devices in the job search. Fifty new business communication examples and figures and the illustrationportfolio for this edition includes 30 mobile communication examplesand more than two dozen social media examples New exercises and activities that focus on mobile communication A selection of communication cases that challenge students to craft messages for mobile devices ContentsPart 1: Understanding the Foundations of Business CommunicationPart 2: Applying the Three-Step Writing ProcessPart 3: Crafting Brief MessagesPart 4: Supporting Messages with Quality InformationPart 5: Planning, Writing and Completing Reports and ProposalsPart 6: Designing and Delivering Oral and Online PresentationsPart 7: Writing Employment Messages and Interviewing for Jobs

• Book Type :

Business&Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

800 pages

• ISBN - 10 :

9332578753

• Business Communication Today Published On :

3 Jan 2017

• Resource:

Students and Professionals:Textbooks, Business&Finance

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