Business Marketing: Text and Cases
|Book Title:||Business Marketing: Text and Cases|
|Publication:||McGraw Hill Education|
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Overview of Business Marketing: Text and Cases Book
The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today's businesses. Book Features: Topical additions such as Supply Chain Strategies, Vendor (Supplier) Analysis, Multi-attribute decision making, Innovation Management, Business Marketing Segmentation and Organisational demand analysis among others New Chapter-end cases which cover different aspects such as Organizational Buying, Managing Channel Conflict , Developing New Customers, Customer retention and Strategic Planning among others Comprehensive Online Companion Website (OLC) to include Power Point Presentations (more than 300 slides) and Case Notes (For Integrated Book-end Cases)Table of Contents: The Nature of Business Marketing Understanding Business Markets and Environment Organisational Buying and Buying Behaviour BuyerSeller Relationship Business Marketing Intelligence and Marketing Research Segmenting, Targeting and Positioning in Business Marketing Product and Brand Strategy New Product Development and Marketing of Business Services Business Marketing Channels and Market Logistics Managing the Personal Selling Function Business Marketing Communication Pricing in Business Marketing Planning, Implementation, and Control in Business Marketing Business-to-Business (Industrial) Marketing through Electronic Commerce International Business Marketing
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Business, Strategy & Management
Business & Economics, Business, Strategy & Management for Students and Professionals